Dânesh Zaki

The initial package had several channels covering various categories. Slowly, sports channels such as Zee Sports vanished, followed by Neo Sports that wanted additional payment. This then spread to the entertainment channels - 9X, Zoom, NDTV Good Times etc. Not sure how this works, as these channels continue to be available on the local cable.

Recharging is not very smooth either; not many shops have the vouchers and the website is very slow.

The only good features are signal quality which is very important, and a nice, easy to use menu, which is why existing customers like me do not want to shift to other providers. But these may not be big differentiators and new customers can easily choose DishTV or other providers.

The recently announced price cut in the cost of the receiver boxes makes me wonder if Tata Sky is beginning to lose in the DTH segment.